Most businesses start out with a good idea. But then they grew and become complex. Sometimes, too complex for the manager or his staff to keep in mind the essential goals of the business.

But failure to establish a specific objective for each activity, or failure to keep working only to key objectives, dissipates the resources of a business and the energies of the staff.

It is not wrong to change an objective. In fact, you should if you see that the one you have can not be achieved, or you find another with greater rewards. And you can always add to or expand your objectives. This is a sign of growth.

But the objectives of a business, and each activity in the business, must be known and specifically stated. Further, the manager must constantly remind the staff of the objectives. And the manager must constantly review all work activities to make certain they are related to the objectives of the business.